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Performance

  • Know where you stand by tracking your KPIs

    Key Performance Indicators (KPIs) are used by businesses to measure their performance against goals. They help companies understand where they stand on key metrics such as sales, profit, customer [...]

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Creative

  • A good brand should be felt as well as seen

    As a frequent shopper, every time I’m in a store I notice myself having the same few thoughts about why I choose certain products. Is it because choosing them aligns [...]

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Solutions

  • Everything you need to know about Marketing Funnel

    Everything you need to know about developing a digital marketing strategy and driving profits and growth. Awareness Creating marketing materials that allow [...]

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  • Everything you need to know about Marketing Funnel

    Everything you need to know about developing a digital marketing strategy and driving profits and growth. Awareness Creating marketing materials that allow [...]

    Read More
  • Increase profit by saving money on the creative process

    This one is for you, e-commerce media buyers! Increase profit by saving money on the creative process.  Woah!? What? Yeah, well, this is a shocker for some. But you can [...]

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  • Problem-solving isn’t a straightforward and planned procedure

    Problem-solving isn't a straightforward and planned procedure. Instead, it's a jumbled mess that doesn't always correspond to reasoning and ideas. So, the remedy is to clean [...]

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  • A good brand should be felt as well as seen

    As a frequent shopper, every time I’m in a store I notice myself having the same few thoughts about why I choose certain products. Is it because choosing them aligns [...]

    Read More
  • Find the truth inside your brand’s soul

    When it comes to brand planning, the first important question to address is, "WHY does your brand exist?" It may appear straightforward, but when you sit with it, it [...]

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  • A Simple 5 Step Process for Problem Solving

    Being a Problem Solver in the workplace is crucial to finding success in business.  A simple 5 step process for problem solving: [...]

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  • What is the voice of your brand?

    Brand voice is the personality of a business and the way that the brand communicates and carries itself in all aspects of business — so let's talk about how [...]

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  • Know where you stand by tracking your KPIs

    Key Performance Indicators (KPIs) are used by businesses to measure their performance against goals. They help companies understand where they stand on key metrics such as sales, profit, customer [...]

    Read More
  • The right KPIs for content performance

    Key performance indicators (KPIs) give useful information about the success of your content. It informs you how many people see your material, how they react to it, and how [...]

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  • B2B Videos and Marketing Strategies

    #opoto_tips  Video marketing has become a popular method of grabbing the potential customer’s attention. However, many marketers still refrain from making explainer videos a key element [...]

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