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A social media algorithm

A social media algorithm is a set of rules or calculations that determine which content is shown to users in their feed.

The Facebook algorithm is based on several factors, including:

  • Relevance: The algorithm looks at how relevant a post is to a user’s interests based on their past activity on the platform.
  • Engagement: The algorithm takes into account how many likes, comments, and shares a post receives, as well as the type of engagement (e.g., long comments or reactions).
  • Time: The algorithm prioritizes more recent posts over older ones, but also takes the recency of the user’s last visit into account.
  • Personalization: The algorithm is personalized to each individual user based on their past activity and interactions on the platform.
  • Quality: The algorithm also considers the quality of the post itself, including the authenticity of the content and the source of the post.

LinkedIn’s algorithm is similar to Facebook’s, but with some key differences. LinkedIn’s algorithm takes into account:

  • Relevance: LinkedIn’s algorithm prioritizes content that is relevant to a user’s interests.
  • Engagement: The algorithm takes into account the number of likes, comments, and shares a post receives, as well as the length and quality of comments.
  • Recency: LinkedIn’s algorithm prioritizes more recent content but also takes into account the relevance and quality of older content.
  • Professionalism: The algorithm favors content that is professional, informative, and adds value to users’ professional lives.
  • Trustworthiness: LinkedIn’s algorithm also considers the trustworthiness of the post and the source of the content in order to prevent the spread of misinformation or low-quality content.
  • The algorithm is designed to create a personalized experience for each user based on their past activity and preferences. The more a user engages with certain types of content, the more likely they are to see similar content in their news feed. However, the exact workings of the algorithm are not publicly disclosed and may change over time as the platform evolves.


Viktorija Vasiljeva





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