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Increase profit by saving money on the creative process
This one is for you, e-commerce media buyers! Increase profit by saving money on the creative process. Woah!? What?
Yeah, well, this is a shocker for some. But you can earn money and increase conversions by saving money.
How?
It’s pretty easy – to re-use the old working footage to create a new type of video.
If you’re focused on testing new videos every week, you spend a lot of time and money in the creative process for innovative videos while wasting a lot of good and “free” footage.
Sharing my thoughts on reducing creative costs & increasing conversions in the long run:
1. Test the innovation.
2. Check the average view time.
3. Iterate on a few first seconds.
4. Find the scroll stoppers.
5. Analyze the conversion triggers.
6. Create a testing matrix.
7. Discover the best working video formula.
8. Use it for new ads.
9. Save money on the Creative Process & Increase conversions.
Author:
Viktorija Vasiljeva
Posted:
2022-10-05
Views:
286
Reading time:
0.9 min.
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