Brand voice is the personality of a business and the way that the brand communicates and carries itself in all aspects of business — so let’s talk about how to develop a strong voice for your company.
Focus on 3 key words. Consistency is key to a strong brand voice, and a great way to decide on the right brand voice for you is to focus on how you want your customers to feel when using your services or products.
Brand values. Expand on each of your keywords to establish a set of brand values that will help guide all of your communications.
Write as you speak. To fully connect with your target audience, avoid using industry jargon and instead utilize everyday language. Writing as you talk can not only help make your company more relatable, but it will also make it more accessible and engaging.