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The "Creative" category

  • A good brand should be felt as well as seen

    As a frequent shopper, every time I’m in a store I notice myself having the same few thoughts about why I choose certain products. Is it because choosing them aligns [...]

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  • Find the truth inside your brand’s soul

    When it comes to brand planning, the first important question to address is, "WHY does your brand exist?" It may appear straightforward, but when you sit with it, it [...]

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  • What is the voice of your brand?

    Brand voice is the personality of a business and the way that the brand communicates and carries itself in all aspects of business — so let's talk about how [...]

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