We designed the rhubarb characters based on an idea the client came up with, which sparked further work. Rhubarb is an uncommon product, the looks of which complement the tone of restaurants, and the orange and pink hues used to represent it induce appetite. “mealmeal” is a business founded by young people, thus its communication and aesthetic solutions aim to be hip.
We generated images for all platforms and communication channels (YouTube, Instagram, and Facebook), and we altered perspective and 3D components to create a sense of space. We also gave them visual templates that they could use in the future.
One of the most difficult things to do was to animate one of the rhubarbs flossing, showing how he moves his hands side to side. We overcame this challenge and ended up with an eye-catching result.
The client also released their mobile app, that is why we created a motion graphics video showcasing what the brand does and how it helps people. We made this video in 2D but used 3D space, resulting in a 2.5D appearance with deeper depth and higher engagement and realism. After finding a speaker to do lip-sync for this video, we mechanically moved the lips in response to the speaker and modified the skin of the lips ourselves.