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Creative challenges

Logistella project

Our client is a logistics company “Logistella” that had only a name and trusted us to create their visual identity.

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The Process

We started with picking two main colors for the brand: blue, which represents the company’s machinery as well as duty and seriousness, and yellow, which represents a star, showing the way to brighten the road, as well as the tagline “we show the way.” Logi – logistics + Stella – star = Logistella is a logo use symbol that matches the word. When the brand name is not uttered, the symbol assists in identifying the brand.

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